Games & Trails Dept.

Gamify & monetize the history & geography of your destination

Give people new reasons to visit and explore your town, city or wider destination

Audio

Visual

Interactive

Marketing

Footfall

Revenue

Data

Interactive Games & Trails are valuable content that attract footfall, sponsors and advertizers

Viewing’s revolutionary platform is live in the BreckWorld tourism app

Games & Trails Dept.

Gamify & monetize the history & geography of your destination

Audio

Visual

Interactive

Marketing

Footfall

Revenue

Data

Give people new reasons to visit and explore your town, city or wider destination

Interactive Games & Trails are valuable content that attract footfall, sponsors and advertizers

Viewing’s revolutionary platform is live in the BreckWorld tourism app

Taking tourism to new and amazing heights

Viewing’s technology provides a platform to stand out now and a roadmap to grow year after year

Taking tourism to new and amazing heights

Viewing’s technology provides a platform to stand out now and a roadmap to grow year after year
Ensure nobody is left out by providing both audio & visual information

Interactive Trails

Make your destination interactive

Bring your destination’s history & geography to life with interactive audio visual information.
Create information at unlimited locations. Connect locations together to make a Trail. Route tourists on a journey and provide information at each trail stop.
You can incentivize the completion of Trails by offering rewards along the route and/or at the end. Rewards can be provided by participating local businesses.

You could broaden your audience by translating your Trails into different languages

Interactive Trails

Make your destination interactive

Bring your destination’s history & geography to life with interactive audio visual information.
Create information at unlimited locations. Connect locations together to make a Trail. Route tourists on a journey and provide information at each trail stop.
You can incentivize the completion of Trails by offering rewards along the route and/or at the end. Rewards can be provided by participating local businesses.
Ensure nobody is left out by providing both audio & visual information

You could broaden your audience by translating your Trails into different languages

Audio Visual Routing

Let the audience decide

Everybody is different so it’s important to let the individual decide how they want to navigate Games & Trails.
Some will find it annoying to look at their phone for routing, while others will demand visual proof that the system is taking them the right way.
Audio routing allows the individual to keep the phone in their pocket between stops, with audio prompts and notifications telling them when to look at their phone.
Let the individual decide how they want to navigate between stops

Choosing audio navigation helps to save the phone’s battery life – it’s also great for cyclists

Audio Visual Routing

Let the audience decide

Everybody is different so it’s important to let the individual decide how they want to navigate Games & Trails.
Some will find it annoying to look at their phone for routing, while others will demand visual proof that the system is taking them the right way.
Audio routing allows the individual to keep the phone in their pocket between stops, with audio prompts and notifications telling them when to look at their phone.
Let the individual decide how they want to navigate between stops

Choosing audio navigation helps to save the phone’s battery life – it’s also a great option for cyclists

Image recognition, object interaction & gaming buttons are all great features

Interactive Games

Gamify your destination

Interactive Games will increase footfall around your destination. Keep them simple, though.
The key to maximum engagement is to make Games as simple for seven year olds as they are for 70 year olds.
Use Games to increase footfall, not limit it. Make them fun and simple and ensure all demographics can join the fun.

Here we see Howard Carter’s home town gamifying the story of how he discovered the tomb of Tutankhamun

Want to further incentivize engagement? Make completing this Game part of a larger destination wide competition

Interactive Games

Gamify your destination

Interactive Games will increase footfall around your destination. Keep them simple, though.
The key to maximum engagement is to make Games as simple for seven year olds as they are for 70 year olds.
Use Games to increase footfall, not limit it. Make them fun and simple and ensure all demographics can join the fun.

Here we see Howard Carter’s home town gamifying the story of how he discovered the tomb of Tutankhamun

Image recognition, object interaction & gaming buttons are all great features

Want to further incentivize engagement? Make completing this Game part of a larger destination wide competition

Your very own App Store

Pay-To-Play or Free-To-Play

Your own App Store allows you to create multiple Games & Trails around your destination but keep the app lightweight.
The main app can be just a few megabytes. The Games & Trails available in your App Store can be hundreds of megabytes – but size doesn’t matter here.
Users download Games & Trails via Wi-Fi to save data. The Game or Trail content then gets triggered at set locations with even the smallest amount of GPRS signal…

 

Families can see everything there is to do around your destination and plan effectively

Make content Pay-To-Play or Free-To-Play & monetized by ads

Linked accounts allow users to make purchases and gift them

This new approach solves many issues around real world interactive content eating huge chunks of the user’s data plan and draining battery life.
It also provides instant display of content as the user doesn’t have to wait for the phone to pull heavy data.
After playing, the user can delete the Game or Trail to free up storage on their phone. Any Rewards, Easter Eggs or Offers they collected while playing are stored in the user’s Wallet.

Keep the app lightweight, keep the experience fluid and help to save the user’s data plan and battery life

This is the breakthrough that allows destination’s to tell all their stories, not just one story per app…

Your very own App Store

Pay-To-Play or Free-To-Play

Your own App Store allows you to create multiple Games & Trails around your destination but keep the app lightweight.
The main app can be just a few megabytes. The Games & Trails available in your App Store can be hundreds of megabytes – but size doesn’t matter here.
Users download Games & Trails via Wi-Fi to save data. The Game or Trail content then gets triggered at set locations with even the smallest amount of GPRS signal…
Families can see everything there is to do around your destination and plan effectively

Make content Pay-To-Play or Free-To-Play with ads

Purchases can be shared or gifted between accounts

This new approach solves many issues around real world interactive content eating huge chunks of the user’s data plan and draining battery life.
It also provides instant display of content as the user doesn’t have to wait for the phone to pull heavy data.
After playing, the user can delete the Game or Trail to free up storage on their phone. Any Rewards, Easter Eggs or Offers they collected while playing are stored in the user’s Wallet.
 

Keep the app lightweight, keep the experience fluid and help to save the user’s data plan and battery life

This is the breakthrough that allows destination’s to tell all their stories, not just one story per app…

Monetize with ads

Your content is valuable

Your content is valuable because people see it. It’s the same principle as all advertising mediums.
We take tried and trusted advertising techniques and apply them to this new form of real world interactive advertising.
Allow local or non-local businesses to strategically advertise at stops along your Game and Trail routes.

Businesses can easily add products via the app and choose which physical location(s) they want them to appear in

Showing ads before free content is an accepted part of every day life

Set rates to advertise at different locations. Or make it free but charge commissions on purchases. Or do both. It’s flexible

Monetize with ads

Your content is valuable

Your content is valuable because people see it. It’s the same principle as all advertising mediums.
We take tried and trusted advertising techniques and apply them to this new form of real world interactive advertising.
Allow local or non-local businesses to strategically advertise at stops along your Game and Trail routes.

Businesses can easily add products via the app and choose which physical location(s) they want them to appear in

Showing ads before free content is an accepted part of every day life

Set rates to advertise at different locations. Or make it free but charge commissions on purchases. Or do both. It’s flexible

This example can be created as easily as a social media profile

Local business profiles

Bring in the business community

Companies can have a social media style profile inside the app to display basic information and offers to attract footfall.
Creating a profile is as easy as setting up a social media account and requires no technical knowledge.
All profiles have a standard layout and functions. Video, imagery, text and colours can be customised.

If a business wants to add their whole menu or product list, the system facilitates ordering & payments directly from the app too

Standardized business profiles create a level playing field. Creativity is the only variable…

Local business profiles

Bring in the business community

Companies can have a social media style profile inside the app to display basic information and offers to attract footfall.
Creating a profile is as easy as setting up a social media account and requires no technical knowledge.
All profiles have a standard layout and functions. Video, imagery, text and colours can be customised.

If a business wants to add their whole menu or product list, the system facilitates ordering & payments directly from the app too

This example can be created as easily as a social media profile

Standardized business profiles create a level playing field. Creativity is the only variable…

User Wallets

A simple way to pay and redeem

Before exploring or while exploring, tourists can save the things they discover or buy them there and then.
Everything gets stored in the user’s Personal Wallet. Users can choose to sync a bank card or deposit funds into the app.
Each participating local store has their own version of the app to take payments or redeem items at the touch of a button.

Why not give users cashback on their purchases to incentivize more spending inside the local economy?

Buying and redeeming is as simple for the user as it is for the business

Give your local business community a way to generate revenue directly inside the app

User Wallets

A simple way to pay and redeem

Before exploring or while exploring, tourists can save the things they discover or buy them there and then.
Everything gets stored in the user’s Personal Wallet. Users can choose to sync a bank card or deposit funds into the app.
Each participating local store has their own version of the app to take payments or redeem items at the touch of a button.

Why not give users cashback on their purchases to incentivize more spending inside the local economy?

Buying and redeeming is as simple for the user as it is for the business

Give your local business community a way to generate revenue directly inside the app

Users can share anything they discover with anybody they like in just a few taps

Social network

From seasonal to year round

Tourist numbers peak and fall seasonally. Having a social network is the key to making the app effective year round.
The Game & Trail content you create builds a large user base of local people too. Let’s maximise it.
The app effectively becomes a community Facebook where businesses can push events and offers, while local people share content and engage with each other.

Let tourists and locals alike make connections and keep in touch with everything that’s going on in the area year round

Let local businesses connect with tourists and local people year round…

Social network

From seasonal to year round

Tourist numbers peak and fall seasonally. Having a social network is the key to making the app effective year round.
The Game & Trail content you create builds a large user base of local people too. Let’s maximise it.
The app effectively becomes a community Facebook where businesses can push events and offers, while local people share content and engage with each other.

Let tourists and locals alike make connections and keep in touch with everything that’s going on in the area year round

Users can share anything they discover with anybody they like in just a few taps

Let local businesses connect with tourists and local people year round…

Add & re-purpose

A roadmap of the future

This app can become the long-term future of your destination. It provides the data and characteristics of a smart city.
See what worked best and build on it. Add new Games, Trails & features, build stronger relationships with local businesses and market directly to a captive audience via the app.
Each time you add to or re-purpose the app, do it with the confidence of data to back it and a direct marketing channel to promote it (the app itself).

 The app can become a one-stop-shop for tourists to book and plan everything from accommodation to days out and where to eat

Adding Hotels & Resorts increases app engagement and helps local businesses

Add & re-purpose

A roadmap of the future

This app can become the long-term future of your destination. It provides the data and characteristics of a smart city.
See what worked best and build on it. Add new Games, Trails & features, build stronger relationships with local businesses and market directly to a captive audience via the app.
Each time you add to or re-purpose the app, do it with the confidence of data to back it and a direct marketing channel to promote it (the app itself).

 The app can become a one-stop-shop for tourists to book and plan everything from accommodation to days out and where to eat

Adding Hotels & Resorts increases app engagement and helps local businesses

Games & Trails provide the foundation that multiple levels of innovation can be built upon over the next decade

Games & Trails can be just the beginning of a much longer and achievable roadmap. Did you know businesses can use the app for things like deliveries, logistics, accountability, safety features and much more too?

It’s up to you how big you want to go. Viewing has the technology and the vision to make everything possible…

If you’re ready to do something new for your destination, why not send a message to our friendly team to get the ball rolling?

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